I Mean, Is He Even Over 21?

Hold on to your asses... Kid Rock is releasing his new beer around Labor Day. Take a look:

“It’s going to be called ‘Bad Ass Beer,’ '' Rock boasted to Rolling Stone magazine recently from his suburban Detroit studio...“It just tastes like good American light beer…an everyday beer,” he raves, extolling the fact that his brew will be an all-American endeavor, right down to the hops. “It’s creating jobs in Michigan at the brewing company. We know people are hurting here so we’re trying to take that whole approach.” 

But what's going to be the best (far, far better than the beer, I am guessing), is the ad campaign:

“There’s one [ad] where it looks like the Budweiser horses, and they’re all up in the air, just freaked out, like they went haywire, and whatever they ride on is smashed up, and it just has my beer sitting in the front. It says, ‘Bad Ass. And ‘…and the horses they rode in on,’ ” Rock tells the rock mag. 

Maybe he has something like this in mind. Or maybe not. Lest you get discouraged that this is only a marketing ploy, Kid (or when you just use one name for him do you say "Rock," since kid is a descriptor?) reassures us it's all about taste:

But for Rock, it all boils down to flavor: “It’s good, and there’s no aftertaste,” which sounds like as good a tagline as any -- definitely better than meaningless marketing boasts such as "triple-hops brewed" or "beachwood aged."

Yes, folks, the LA Times thinks that "there's no aftertaste" sounds better than "hoppy" or "cask aged". This is why Kid Rock's beer will probably sell more cases in the first weekend than Stone ever has. Oh, and while we're on the subject of brews meant to "mean" something, like being a bad-ass, or whatever, can you believe this? I do love that they chose a Baltic Porter. Nothing says free-market like beers from socialist climes.