Another Snarky Title: New Sucky Beer to Premiere at Old Sucky Concert

Perhaps Bon Jovi was once cool, but Moosehead Light Lime never will be. This is an epic marketing disaster unfolding before our very eyes.

Quote revealing total lack of beer knowledge of the marketing genius who came up with this one:

"It's a flavour that's not overwhelming. It's consistent through the whole bottle or the whole glass."

(Editor's note: I guess this beer doesn't have different flavors at the bottom of the can, like, um, I don't know, a Dannon fruit-on-the-bottom yogurt container.)

Also, I've been known to rock some Bon Jovi in my day, but seriously, what does this next quote say about you as a person if you wanted to go to the Bon Jovi concert (in short, I think it means you're in the "awful taste" demographic):

Gracewood said the demographic of consumers at the Bon Jovi concert is perfect for their new beer, so they want to give the music fans a special treat.